Super Jewelry Boutique

I want to know why the jewelry stores sell diamonds with gold less than 18K??

I dont understand why they sell jewelry of 14k gold or less than that with diamonds...

Public Comments

1. Because they're in business and people buy it.
2. Because not everyone can afford a 24K gold ring, but they still want a ring. Also, if it is more pure gold, then it is softer and more likely to bend or break.
3. 18 K gold is softer than 10K or 14K. 10K being the most durable. If you have a ring made of 18K, it tends to bend easily and if you have a Tiffiny (6 pronged setting) then the prongs will bend easier and you will run a better chance of losing the stone.
4. Not everyone likes gold over 14K. It has a different look. 14K is the standard. If you don't like it just make sure and ask everytime.